“The companies that have the inherent capability to adjust to new conditions are the ones more likely to be busy implementing change,” CommBank said.
The most in-demand skills among innovative companies include:
- Adaptability/flexibility – 46%
- Communications/interpersonal skills – 43%
- Technology skills – 41%
- Critical thinking/problem solving skills – 40%
- Leadership/management skills – 39%
- Sales and marketing skills – 39%
- Digital skills – 31%
- Innovation/creativity skills – 30%
These organisations are also more actively looking for and developing skills in almost all areas mentioned, and are more likely to be motivated by client demand and business growth in honing specific competencies.
People + technology
‘Innovation-active’ companies are aware of – and confident in their ability to respond to – opportunities, threats, and barriers to innovation. They also see people and technology as factors that have an equally high impact on their initiatives.
People factors point to “the need to develop a strong culture, update training and development practices or implement flexible workforce practices to attract and retain a skilled workforce,” the report said.